Whilst conducting some research on google trends I ended up having a play with some search terms and found something quite interesting.
When you look at the worldwide search volumes comparing the terms leadership and management something that surprised me at least fell out of the data. The first surprise what that interest in management is declining. I had expected an increase in interest in leadership, but that isn't the case. In the screen grabs that follow the red graph is for the search term 'Management' and the blue for the term 'Leadership'.
Firstly since 2004 there has been a significant decline in interest in management as a search term, and when you look at these data you find that the term leadership has consistently had low search volumes comparatively.
Worldwide decline in interest in management. Leadership has always been comparatively low as a serch term.
When you drill down and have a look at the search figures by country, the same trend emerges with some really interesting variations
For example in the US whilst they there has been a decline in interest in 'management', the decline has slowed but remains high compared to other countries as you will see.
Decline in interest in management in the US
Whilst interest is declining in the US it still remains comparatively high.
Decline in interest in management in the UK
However in the UK the decline is much more sustained and almost mirrors the global trend.
Decline in interest in management in France
Decline in interest in management in Germany
Interest in Germany on the other hand has levelled off and remains comparatively high.
Decline in interest in management in India and interest in leadership is almost nonexistant
I then turned to India, the results of which surprised me. I have to say as a growing economy I expected a rise in interest however the opposite is the case. Interest in management has completely dribbled away and interest in leadership has flat lined.
Sudden decline in interest in management in Japan
At first glance I thought the sudden dip might be related to the Fukushima Daiichi nuclear disaster but that didn't occur until 11th march 2011.
Increase in interest in management in China
Search volumes for management and leadership in China is interesting. China bucks the trend, it's almost the reverse of the rest of the world.
Regional interest maps
Blue map = search volumes by country for leadership. Red map = search volumes by country for management
The question all this begs is why?